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The anatomy of mobile ad fraud: Mixed Fraud
In 2019 the level of fraudsters’ sophistication increased dramatically: they have learned to blend together different techniques and manipulate the system by imitating real user beha...
Highlights from MAU Vegas 2019 collected for you by Scalarr
The MAU conference has grown into one of the most important mobile events in the world and should be on the calendar of all mobile-focused marketers
MAU 2019 - Rock on mobile growth!
Stop fraud - Take control!
Real-time app install ad fraud prevention: is it working?
The phrase “real-time” is widely used in the mobile ads' ecosystem. But in the app install ad fraud sphere, the phrase “real-time prevention” is just a fancy word without much meanin...
How Huuuge Games double down on data analytics to boost growth and fight mobile app install fraud
There is less room for "gut feelings" and applying old learning to the ever-changing mobile landscape
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The only solution for mobile advertisers is to partner with anti-fraud tools that make use of powerful and intelligent technologies such as machine...
The road to Scalarr's foundation was paved with challenges and opportunities and in this in-depth conversation, you'll learn the story of Scalarr f...